THE BIGGEST HURDDLE... Heating, cooling, and plumbing companies rely heavily on equipment sales to sustain their profitability. While they also offer maintenance and repair services, their primary focus is on securing equipment replacements, which typically yield higher profits. The pressure intensifies when companies face periods of slow business. In such situations, they must still support their workforce and maintain full-time employment for their employees. Without a steady stream of replacement projects, panic can set in, prompting contractors to adopt aggressive sales tactics. These may include offering next-day installation guarantees, hefty discounts, or even pushing unnecessary maintenance services. Unfortunately, many companies prioritize sales over genuine customer needs, leading to the potential sale of unnecessary products or services. This focus on upselling can create a sense of distrust among consumers. In essence, the core business model of these companies revolves around selling high-value equipment, which can exacerbate the pressure on both consumers and the industry as a whole.